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Search Results for Author 'Lambrecht, Anja':

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If the Price is Right: Charging for Online Content

Idea posted: September 2013

Institutions: London Business School    University of Michigan Ross School of Business   

Authors:

Plummeting advertising revenues have led many online content providers to experiment with additional sources of revenue. Most often, firms aim to compensate for a loss in advertising revenues by charging…

  READ MORE   PIN TO MY IDEAS Idea #224

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